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The full case study is currently withheld due to confidential information tags: global marketing , unilever , 2013 case studies , case studies , award for excellence 2013 views 9912. Global market research case study analysis 3 there is a possible recession to come in 1989 sperry/maclennan knows that it is imperative to expand the business into international markets ( aaker, d a (2006. 85 the global product/market portfolio 86 summary case studies 81 tata nano: international market selection with the world's cheapest car 82 philips lighting: screening markets in the middle east 83 video case study: hasbro questions for discussion references 262 277 284 284 286 291 294 294 295 part ii case studies. Case study: “wal-mart’s rising sun a case on wal-mart’s entry into japan this information was taken from the book global marketing management (kotabe & helsen, 2010)this is a case write-up meant to introduce and provide examples of basic concepts involving international business, global marketing and globalization in the real world. Global lithium hypochlorite industry 2015 market survey study analysis and overview : industry trend, size, share, growth and forecast global industry for lithium hypochlorite is a distinctive study encompassing a detailed study of the industry pertaining to an important set of industry verticals.
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